Portrait photography is one of the most common forms of photography. It is the art of capturing a subject close up; it makes their face, facial features and expression predominantly. Mac Studios has a huge amount of experience in all areas of fashion photography, and portrait images we have done for years. Our aim is to focus on the model’s face – to emphasise this area and make it the main attribute to any shot. Our in-house photographers guide models through the posing of portrait shots, advising them on poses to incorporate and what look we are aiming for. We have 4 different approaches we use when doing portrait photography:
- Constructionist – We create a certain ambience for the photo, we set the scene
- Candid – This is catching the subject unaware, not telling them what you are doing or when. It creates a more natural image.
- Environmental – You set a background according to the model or the look you are going for.
- Creative – The use of digital manipulationDigital manipulation is used to boost the photo.
Portrait photography is also used when doing model head shots in the modelling industry, and is often required within a models portfolio.