Mac photography and music have worked hand in hand since music began and this is mainly because artists need to promote themselves and create an engaging brand. Artists will be shot while in action to show the world where they are, what they are doing and it shows their personalities. This is important as the public want to be able to relate to them. The more we see of them the more we feel we know them and this works for the artist in question, meaning they increase their following and brand awareness. Music photography is also used when bands/artist need imagery for their material such as album covers, gig posters etc. Mac photography has worked with many artists over the years on set, in the studio and on location to meet the artist in natural surroundings. Music photography is a much needed tool for any musician.